:: Sunflower Marketing Rebrand ::

Sunflower Marketing's look has certainly changed over the years.

While I was working at Sunflower Marketing I seized the opportunity to give the company's look an overhaul. Sunflower's look hadn't changed in many years, and it was showing a bit when I was hired on in the fall of 2011. For that reason, the Marketing Manager involved me in a project to give the still-thriving company a much-needed face-lift. Over a year's worth of work finally resulted in Sunflower's fresh new look.

Overview of the Sunflower Marketing graphic standards circa 2013.

Throughout the nearly year-long process I worked directly with the Art Director, Sales Director, Marketing Manager, and the President of M-C Industries, former parent company of Sunflower. Early meetings were geared toward developing the concepts we wanted to focus on, while later meetings pitched the rebrand to the higher ups. As soon as all necessary perspectives had been taken into account, we entered a motivated development phase which saw some limited exposure to trusted associates and clients outside the company. Taking the critiques and comments we received, we revised our efforts until finally settling on the form it has taken today.

After the final nails were hammered down, I took the initiative to create a set of graphic standards that were presented at the yearly meeting addressing the status of the company. Since then, these graphic standards have been used to guide Sunflower's look.

It was a pleasure working for Sunflower Marketing and I consider the creation of Sunflower's new graphic standards to be one of my greatest accomplishments.

Visit SunflowerMarketing.com for all your branded apparel and promotional products needs!